The GROW model is a tool which can be used in many different coaching scenarios and is an effective technique often employed by both new and experienced career coaches. However, the successful application of the tool depends on several contributory factors, including effective questioning techniques and dynamic, flexible use of its key features. It offers a solid foundation which new coaches can base early sessions upon, but can also be viewed as a framework around which future tools, techniques and approaches can be developed.

How Does the GROW Model Work?

The GROW model was popularised by John Whitmore in his 1992 book Coaching for Performance and is still widely used today. GROW is an acronym based on the following key coaching phases of the technique:

• Goals – Establishing the client’s ultimate "goals" and aims.
• Reality – Taking time to really explore the client’s current "reality" or situation before discussing or taking any pro-active steps.
• Options – What are the "options" or courses of action available to the client.
• Will – What agreed action "will" be taken by the client to move towards the stated goal.

Example of the GROW Model in Practice

A (very) simplistic example of this would be that:

• Career Non Traditional

• Bristol Uni Careers Service

• Teacher Career Objective

• Book Keeper Career

• Nursingcareers