There are several excellent media literacy books that interested individuals can read to learn about the fundamentals of independent thinking and critical analysis in a modern media-driven society. Media theorists from Marshall Mcluhan to Douglas Rushkoff have spent years studying and developing ideas on the evolving media.

The books they have written are excellent for educators who want to learn more on the subject so they are better able to integrate media literacy education in the classroom, for students who wonder just how powerful is the billboard, the magazine ad, the computer and television screen, and for individuals who believe being media literate is a priority in their own lives.

Empire and Communication by Harold Innis

How much does media influence society today? The answer to this question may lie in a look at how different forms of media effected cognitive awareness in the past. Empire and Communication by media theorist Harold Innis is a groundbreaking work that presents an in-depth historical analysis of the power of media throughout the history of civilization.

The Works of Marshall Mcluhan

Canadian born media theorist Marshall Mcluhan had a lot to say about the influence of media on society and the power of the mediums through which media is presented. He wrote several notable media literacy books including The Mechanical Bride: Folklore of Industrial Man, The Gutenberg Galaxy: The Making of Typographic Man, and The Medium Is the Massage: An Inventory of Effects.

The Mechanical Bride, published in 1951, is Mcluhan's enjoyable and thought-provoking first work. Different advertisements, magazine covers, newspaper layouts, and other forms of print media are examined in a new way, analyzing the deeper, hidden meanings held within media messages. The Gutenberg Galaxy is an essential book on the subject of media. It combines a rich history of oral and print media, theory, and a unique perspective. The Medium Is the Massage is a later work that neatly compiles Mcluhan's ideas and makes startling predictions about the growth of technology and media and the 'global village.'

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